CUSTOMER CONCENTRATION AND EXPLORATORY INNOVATION: THE MEDIATING EFFECT OF PERCEIVED PERFORMANCE-REDUCING THREATS

A great deal of research attention has been devoted to studying the effects customer concentration on firm strategic acts. Scholars have also investigated relationship between and innovation, but concluded inconsistent findings such relationship. Furthermore, underlying mechanism remains unclear. To address these concerns, this study decouples exploratory innovation from introduce performance-reducing threats perceived by executives as mediator. Based observations China high-tech listed firms 2011 2018, empirical results show that a U-shaped with via mediating effect executives.